Our Philosophy

THATSWASSUPPS® is a profound exploration into the paradox of modern fitness culture, dissecting the complex relationship between self-improvement and excess. The brand’s approach to supplementation and lifestyle gear exists in a space between irreverence and necessity, rooted in the absurdity of today’s “grind” culture.

At its core, THATSWASSUPPS is an experiment in authenticity—challenging the idea that striving for greatness needs to come with a side of fake motivation. It questions the glorification of hustle, while unapologetically indulging in it. The brand moves between extremes: it’s both an anti-establishment statement and a product you’ll reach for when you’re about to deadlift your body weight.

By offering a simple product range that somehow still manages to feel elitist, THATSWASSUPPS doesn’t just sit within fitness culture—it counters it. Every pre-workout scoop, every recovery gummy is both essential and unnecessary. It’s a ritual. It’s a roast. And somehow, it’s both at once.